How to Impress Admissions with #SocialMedia

Posted by Sandy Lashin-Curewitz | March 12, 2015

You’ve worked hard to get to this point—completed your homework assignments, studied for your tests, prepared for and taken the SATs, perhaps written our optional essay. Now that those factors are out of your hands, you might be wondering if there are a few last things you can do to impress the people behind that coveted decision letter. (Hint: There are, and you might already be doing them!)

Social MediaTweet. Twitter is the fastest and most casual way to interact with the schools you’re most interested in. In 140 characters or less, you can put your name in the minds of Admissions officers and make it known that you’re serious about their school. (Try something like, “Waiting on my acceptance letter from @BeckerNews. Love their on-campus vet clinic!” Or, “Just heard about @BeckerNews new Computer Game Production and Management concentration. Awesome!”)

(Bonus Tip: Make sure your account is public, otherwise accounts that don’t follow you won’t be able to see your tweets. On that note, scan your tweets for bad language or inappropriate content before you interact. Better safe than sorry!) 

Like. At the end of 2014, Facebook passed 1.19 billion monthly active users, making it the most popular social media site—and one that you should definitely use to your advantage. While “liking” a page doesn’t always allow you to post on the timeline, you can like and comment on the page’s photos and posts. First and foremost, it gives you a glimpse into the happenings on the school’s campus. Second, it's another way for you to stay in touch with your top schools and make yourself stand out. (Like Becker here!)

(Bonus Tip: You’ve probably protected the content on your page in one way or another, but don’t forget about your photo and cover photo, which are generally visible to the public. Choose your photos wisely so you don’t give Admissions—or anyone else for that matter—the wrong impression.)

Connect. Although LinkedIn users must agree that they are at least 18 years of age, it’s a great resource for showcasing your experiences and special skills in a more professional and organized way. Besides documenting your experiences, ask a former employer or volunteer supervisor to write a recommendation right on your profile for all to see. The flip side? You can read the recommendations that alumni write about their schools!

(Bonus Tip: Customize your public profile URL so it's as close to your name as possible. Using something like “FirstNameLastName” or “LastNameFirstName” ensures that your profile will come up more frequently when your name is searched on Google...and it's much more appealing than the random series of numbers the site assigns you. If an Admissions team happens to Google your name, seeing your LinkedIn profile will show that you’re proud of your accomplishments and are taking steps toward building a strong resume!)

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Topics: Advice

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